Third Party Blogs!

Most everyone has heard the term K.I.S.S. or keep it simple, stupid. There is a reason why K.I.S.S. works. We are all inundated by information and data and we have a limited capacity to understand and retain it. When we train our clients, we limit each training session to two hours as even with good note taking, you reach the point of zero retention. Third Party Blogs operate in the same way. We could produce lengthy blog posts that go on and on about a particular subject, but why? What is the goal of the blog? It is to get traffic on valuable keywords. It is to beat your competition in the search engine game.

We like to call this this the “John Madden” approach. The now retired U.S. football announcer and coach had a knack for the simple, basic description of a play or action. He was telling you what you already knew and saw. Like “And then this guy goes up here and Boom!” He would use the tele-strator which was basically a light pen for the TV and circle the action on a replay. You had already seen it and understood what happened. And people loved him for it. He was one of the most popular announcers in football history.

So when we write blog posts for you, we like to use the same approach. We write all around the topic. We reinforce the keywords that we have targeted. And we keep it simple, so that it is easily understood and digestible. And right now, the search engines love that.

And this simplicity sounds easy, but it is actually a process that has been developed over time which yields the best results. So it is not quick and dirty. It is smart and calculating. But on the outside it looks simple. Even John Madden honed his craft until he perfected the simplicity. And it worked.

We are pleasantly surprised in the viewership and comments of our young third party blog in less than one month. It is interesting to parse the comments and help shape both the posts and the promotion of the blog. One of the challenges is “positioning” a blog so that it is presented or optimized to the target audience for which it is intended. While we would like as many readers as possible to find us, we want to make sure that potential clients will be the lions share of targets we reach. (more…)

OK, the fact is, Thirdpartyblogs.com is a third party blog. Sort of. It is a blog built to promote certain keywords and get highly indexed with search engines. The idea is to drive traffic to one of our sponsors, s-go Consulting to allow potential clients to request more information or get pricing on a third party blog.

One interesting aspect of the term “third party blog” is that I coined that term. So now I am trying to build a buzz around the term and get it used as an industry standard. The only similar term I could find was “third party blog hosting”. So this is not a competitive keyword space, very few uses of this term. This is Good and bad. No one is really searching by this term…yet. (more…)