Third Party Blogs!

Search engine keyword research is step one in building a successful Third Party Blog. We wrote a blog post in July 2009, The Key is Keywords that really breaks down the reason for SEO keyword research.

In consultations with clients, we focus on the competitive marketplace that they reside in. We look existing meta tags and their existing keywords for their business website and then using search engine keyword research, we find out if those meta tags get reasonable search traffic. We then look at the search “competition” for those meta tag keywords. (more…)

Everyone wants more traffic to their blog/website. Traffic = revenue. A Third Party Blog is developed and built to do just that. You can not be all things to all people. So you have to guess (put on your client emulation hat) what keywords / search terms people will use to try and find the goods/services that you offer. The more vertical/regional your marketplace is, the easier to increase traffic but a smaller marketplace. The more horizontal/universal your business is, the harder to compete, but the opportunity is massive. (more…)