Third Party Blogs!

Most everyone has heard the term K.I.S.S. or keep it simple, stupid. There is a reason why K.I.S.S. works. We are all inundated by information and data and we have a limited capacity to understand and retain it. When we train our clients, we limit each training session to two hours as even with good note taking, you reach the point of zero retention. Third Party Blogs operate in the same way. We could produce lengthy blog posts that go on and on about a particular subject, but why? What is the goal of the blog? It is to get traffic on valuable keywords. It is to beat your competition in the search engine game.

We like to call this this the “John Madden” approach. The now retired U.S. football announcer and coach had a knack for the simple, basic description of a play or action. He was telling you what you already knew and saw. Like “And then this guy goes up here and Boom!” He would use the tele-strator which was basically a light pen for the TV and circle the action on a replay. You had already seen it and understood what happened. And people loved him for it. He was one of the most popular announcers in football history.

So when we write blog posts for you, we like to use the same approach. We write all around the topic. We reinforce the keywords that we have targeted. And we keep it simple, so that it is easily understood and digestible. And right now, the search engines love that.

And this simplicity sounds easy, but it is actually a process that has been developed over time which yields the best results. So it is not quick and dirty. It is smart and calculating. But on the outside it looks simple. Even John Madden honed his craft until he perfected the simplicity. And it worked.