The Key is Keywords
Everyone wants more traffic to their blog/website. Traffic = revenue. A Third Party Blog is developed and built to do just that. You can not be all things to all people. So you have to guess (put on your client emulation hat) what keywords / search terms people will use to try and find the goods/services that you offer. The more vertical/regional your marketplace is, the easier to increase traffic but a smaller marketplace. The more horizontal/universal your business is, the harder to compete, but the opportunity is massive.
Take website design/development for example. How many people or firms call themselves website developers and have a website to promote how incredible they are (like us, s-go Consulting)? Zillions. The average number of monthly Google searches on the term “website design” is in the millions. Lots of competition for web guys. And the methods to get found is quite diverse, not just keyword searches. But for this post, we will simplify and focus on that. So a new or existing website developer or any other business has to decide how to siphon some of that immense traffic from Google. Here are some steps that we use with our clients:
- Client guesses what keywords/phrases are best for their business
- We do keyword research for Google and other search engines using public and commercial tools
- We recommend other keywords based on volume/competition
- We build the Third Part Blog focusing in a set of keywords/phrases
- Every blog post is wriiten maximizing the SEO pop of those keywords
- We track analytics over time on your blog traffic and keywords
- We make adjustments to improve your search traffic/index rankings
- The Third Party Blog drives traffic to your business site
This is the most important first step in developing a Third Party Blog. What keywords will I end up using for clients to find me? The key is the keywords. And a strategy to research and select keywords that will drive traffic to your Blog. While this may be an over simplification, it is important to break the serach engine optimization process down in steps.
